Careers

London has been one of the international hubs for the global music industry over the last few decades. You can credit the city for its contribution to the development and evolution of pop music, from British rock in the ‘60s to punk rock in the ‘70s.

As any experienced musician would tell you, it’s important to keep up with changes in the music industry to stay relevant. You should be aware of different evolutions in music production, yesteryears’ musicians who have aced the game, and the kind of trends expected to come in the future.

Since its inception in 2017, TikTok has captured the fancy of millions across the world and has rocketed to become one of the most popular social media apps. It is one of the most widely used forms of entertainment for millions across the globe.

TikTok has also made its name within the music industry as a career launcher for many musical artists like Lil Nas X, who found an instant platform to display their creativity. In 2022, the app has become an integral part of music marketing and promotion for music labels and independent artists alike.

Music producers don a lot of hats across the music industry, from overlooking the recording process to writing the song lyrics and mastering production techniques.

The job role requires you to coordinate with a wide variety of professionals from independent artists, sound engineers and even studio managers.

For a long time, marketing in the music industry was restricted to sending out mixtapes to club DJs and press channels. However, the world has moved online, and so has music marketing.

The music industry has evolved to be a billion-dollar industry, with its value in 2015  estimated at around $15 billion. Effective digital marketing strategies and resources have made it possible for artists and producers to promote their own music and not remain at the mercy of big music labels.

Today’s global music industry is fast-paced. Each year brings along new platforms and technology that reshape popular music trends. 

The musical world is also a lot more inclusive today with members of the public now having access to music production tools and a plethora of tutorials and resources.

With the sheer volume of new music launched every day, it is quite possible that your audience isn’t even aware of your work. The enormous number of listening options, such as streaming services can make it even harder to reach your target audience.

Do you love travelling and music in equal measures? Do you want to work with talented artists and experience concerts across the world? Do you wish to have the reputation of having an eye for musical talent?