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Since its inception in 2017, TikTok has captured the fancy of millions across the world and has rocketed to become one of the most popular social media apps. It is one of the most widely used forms of entertainment for millions across the globe.

TikTok has also made its name within the music industry as a career launcher for many musical artists like Lil Nas X, who found an instant platform to display their creativity. In 2022, the app has become an integral part of music marketing and promotion for music labels and independent artists alike.

Music producers don a lot of hats across the music industry, from overlooking the recording process to writing the song lyrics and mastering production techniques.

The job role requires you to coordinate with a wide variety of professionals from independent artists, sound engineers and even studio managers.

For a long time, marketing in the music industry was restricted to sending out mixtapes to club DJs and press channels. However, the world has moved online, and so has music marketing.

The music industry has evolved to be a billion-dollar industry, with its value in 2015  estimated at around $15 billion. Effective digital marketing strategies and resources have made it possible for artists and producers to promote their own music and not remain at the mercy of big music labels.