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Whether you’re a musician, a performer or even an artist manager, building your own, personal brand is key to your future career. We’re aware that this mostly applies to artists or public-facing positions, so we’ll start there and move on to why it’s still important to project a brand personality, even as a business head!

It’s 2020 and the game has changed. Gone are the days of artists making millions from selling physical CDs and big record label advances. In are Spotify, Apple Music and all the DSPs (Digital Services Providers). Music has become digital and it’s generally never been a better time to be an independent artist. There are many challenges, but digital music distribution has levelled the playing field globally for new artists, composers and creatives.

After all the excitement of the holiday season, most of us just want to hibernate through the winter. However, if you use this time wisely and get your CV in shape, you will be prepared for the year ahead. Armed with a strong CV, you can set yourself up for internships, professional opportunities and graduate jobs. They’ll come around quicker than you think – and trust us, the last thing you want to be doing is stressing last minute trying to update and refine your CV to squeeze it in by the deadline.