When users in the U.K. and Ireland tune in they will be greeted by a stunningly realistic AI voice, modelled after Spotify’s own Head of Cultural Partnerships, Xavier “X” Jernigan. Plus, they’ll be served songs and context geared towards them. For example, users who tune in right around launch may hear about how Arlo Parks is releasing her newest album, My Soft Machine, at the end of May. Apparently, according to the streaming platform, DJ has especially resonated with Gen Z and Millennials, who make up 87% of DJ users. It’s a very powerful feature – but are you using it? Let us know if you are.