Senators Marsha Blackburn, Chris Coons, Thom Tillis and Amy Klobuchar have tabled the Nurture Originals, Foster Art, and Keep Entertainment Safe Act (N-O-F-A-K-E-S, you get it?) Specifically it would “prevent a person from producing or distributing an unauthorised AI-generated replica of an individual to perform in an audiovisual or sound recording without the consent of the individual being replicated.” Interestingly, it would also hold platforms liable for hosting the content if they knew the “real” individual hadn’t given consent. (The senators specifically cited Drake and The Weeknd deepfake Heart On My Sleeve in their announcement of the bill). It’s a strong move in the right direction. Now… will the UK follow suit?