Easy Life (stylised in marketing as “easy life” – separate words, lowercase) said the EasyGroup was suing them because their name was “too similar.” The Leicester band said they were certain they had never affected the company's business but EasyGroup said it would be "unfair" to let the band use the "easy" brand name without royalty payments. In its claim lodged with the High Court, easyGroup said the band had promoted their Life's a beach tour, in 2021 and 2022 with a poster showing a plane in the style of easyJet's orange livery but substituting the airline's name with its own. "We've worked hard to establish our brand. I'm certain in no way have we ever affected their business," the band said. "Although we find this whole situation hilarious, we are virtually powerless against such a massive corporation." Sleazyjet (what this editor calls them, and has done for years) does have a history of acting aggressively to “protect” its brand, in recent years taking on Netflix and even a small local curry restaurant in Northampton.