Not content with launching his own books imprint and sponsoring a new generation of Cambridge graduates, Britain's biggest rapper has turned his attention to Britain’s biggest sport, in an attempt to make football as diverse behind the scenes as it is on the pitch.
In partnership with Adidas and 10 other major brands including Manchester United, Fulham FC and Sky Sports, the musician has launched a scheme to help young black people secure jobs and leadership roles at all levels of the game. While football might appear diverse on the pitch, just 6.7% of senior roles in the sport were held by people with black or mixed-black heritage, Stormzy said. Hats off to the man. It's the most recent tie-in between music and footie after Wolves' record label in collaboration with ADA (were waiting for Diego Costa's rap record) and Spotify's sponsorship (read: bankrolling) of Barcelona. Via Hypebeast