The campaign has widespread industry backing, from Amazon Music and Spotify, alongside CD Baby (and its parent company Downtown Music Services), Believe, DistroKid, UnitedMasters, Symphonic Distribution,EMPIRE, Vydia and TuneCore. MFF will focus on streaming fraud and streaming manipulation across digital streaming services and will work together to ensure that the global music streaming market is fair – and that all members actively contribute to solutions intended to balance the equity of its operations. In 2020, estimates were that 3-10% of all streaming activity was fraudulent, so it's clearly an issue that needs to be dealt with sooner rather than later.