With a lineup of big names including Cardi B, Niall Horan, Anitta, and Charlie Puth, the social media platform's In the Mix festival will see a range of artists performing in Arizona this December. Rising music stars like Isabel LaRosa, Kaliii, LU KALA, and Sam Barber are also on the bill, as an extension of TikTok’s emerging artist program, TikTok Elevate. The outdoor stadium is 15,000 cap; so it's not a small number (granted it's not Glasto or Coachella either) but what's cool is that the headliners will perform "in the round." It'll also be streamed on TikTok Live. Worth a watch maybe – if anything, to see how a social media company runs a festival from scratch.